Web Studio Blog: First Post

Welcome to the Webstudio.com blog!

This is the first, and introductory post for this blog.

First, who are we and what is this blog about?

I'm Steve Cochard, the president and CEO of Back To The Beach Software. Our main product is Web Studio 4.0 web design software. We design, develop, market, distribute Web Studio. Marketing and distribution is via the internet on our website, http://www.webstudio.com

Our customers fall into two groups: the owners of small and SOHO businesses; organizations; and consumers. SOHO is generally defined as small office, home office typically with 10 or less employees.

Our software, Web Studio 4.0, enables these people to create websites for their businesses. The software is designed to eliminate much of the barriers to entry presented by other products. Those barriers include the steep learning curve associated with professional softwar, the need for programming and learning programming languages, and the low productivity rate generally realized with professional level products. The other main barrier is the expense associated with hiring a professional web design firm.

This blog is intended for those people, those with and without our software.

The content in this blog will focus on the problems faced by these people. Problems, that are generic to the task of obtaining, maintaining, marketing and selling via the internet. We will not generally address Web Studio related issues, we have our own on-line forum for that as well as our personalized technical support.

Some examples of topics are "marketing your product via the internet"; "getting listed in search engines"; "the quickest way to great listings in search engines", all about hosting.

We have found over the last 8 years of marketing Web Studio that there is a unique intersection of needs between us and our customers. What we have found is we are our customers! We are a small business with the same problems, the same needs, and in most cases the same solutions, as our customers. We have been sharing these solutions with our customers on our website and our online-forum. Now we'll be able to share with the Web Studio blog.