There is a tool, Googspy.com, that will tell you lots about your competitors. You enter their website address and it tells you all of the search terms that score in the top 10 of the Google free listings (also known as 'organic listings').

It then tells you all of the keywords (or search terms) that the company is bidding on in the paid Google listings (also known as Google Adwords). It then tells you the top 25 competitors for the company.

We found out about some competitors we didn't even know of! When we ran the tool on ourselves, we found have a bunch of top 10 listings we didn't know of. These, of course, thanks to our three "marketing your website" articles posted on the website.

With the information gathered with this tool, we'll be adding a bunch more keywords to our site and pages. So can you!

You should use Googspy.com to gather keywords that you can use in the text of your webpages! It is a great way to start the list of keywords people will use to find sites like yours.

The next article in this series is How to Create Effective Page Descriptions