This month we've had a lot of people asking about search engines and how to get high listings. Our feature article discusses the ins-and-outs of search engines, the types of listings they have, and what you'll need to do to achieve results.
We also have a bunch of tips about wide pages and links. Two favorite topics from customers.
Gordon, our long-time moderator of the Web Studio forum is back again with a couple of cool tips for you.
How Do I Get My Site Listed with the Search Engines?
The first question to answer is which engines should you try to get listed with. You'll see many companies on the web that will "submit" your site to 100's of search engines for a fee. Truth is, there are only a few that you really need to deal with since they "feed" most of the other search engines.
Google and Yahoo have many other search engines as affiliates. For example, AOL's search engine is actually Google's! And MSN has been powered by Yahoo. In fact, Yahoo powers AltaVista, Excite, Go2Net, InfoSpace, MSN, Sympatico.ca, Juno, Netzero, Dogpile, Metacrawler, Web Crawler, AlltheWeb, CNN, Cool Savings, Consumer Review Network, and Knight Ridder among others.
And Google powers AOL, Netscape, Earthlink, At&T Worldnet, AskJeeves, Lycos, InfoSpace, iVillage, and many more.
So, you see if you get listed on just Google and Yahoo you are actually listed on more than 25 of the largest search engines. What about the other 100's of search engines? They don't really amount to much and probably aren't worth the effort.
There are two types of listings: Free and Paid.
Paid listings are the ones that say "Sponsored" above them. They are normally at the very top of a page, on the right side of a page, and sometimes at the bottom of pages.
Free listings are the others on a page. Free listings are great because they are free! However, you are competing with all of the other pages on the web for a rank in the listings. In order to move your site up in the listings you have to optimize your pages for search engines. In reality, you have two different "customers" for you site: the people you want to go to your site, and the search engines you want to rank your site. In order to reach both, your pages need to be designed for both.